SCHANKÉN CRANIU

Brand Identity Design

Developed the brand identity for Schankén Craníu, a premium whisky that fuses European distillation heritage with bold, modern design. Its roots are highlighted in Romania’s Carpathian Mountains and Luxembourg’s refined craftsmanship, emphasizing its rich tradition. Designed the iconic skull logo with percent-sign eyes to symbolize precision and audacity, complemented by sleek packaging featuring metallic accents. Captured the brand’s rebellious and luxurious spirit through storytelling and design, appealing to whisky connoisseurs who value exceptional quality and unconventional artistry.

ABOUT THE BRAND

Schankén Craníu is a premium whisky brand that blends time-honored European distillation with a daring, contemporary edge. Crafted for the adventurous whisky connoisseur, it embodies a rebellious spirit wrapped in refined luxury. Each bottle is sourced from the finest distilleries in Romania and Luxembourg, delivering rich, complex flavors developed through meticulous aging in hand-selected oak casks.

The iconic skull logo symbolizes precision and power with its piercing percent-sign eyes, reflecting the meticulous care taken in every production stage. Each bottle is more than a vessel for premium whisky. It’s a statement piece and a collector’s item. Schankén Craníu is a brand for those who appreciate the unconventional. It’s crafted to be savored by those seeking the finest whisky and bold design.

Embodying the intersection of artistry and audacity, it has roots in the rich traditions of European distillation, drawing influence from the rugged Carpathian Mountains of Romania and the refined distilleries of Luxembourg. This whisky carries a heritage of excellence. Each sip reveals a story with deep smoky oak, delicate spices, and a subtle hint of dark fruit, blending heritage with bold, modern luxury.